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The web page dibiaso.info states the following, "Laquo; make interaction as natural as possible." I viewed that the website also stated " Im Digital and Interaction Designer." They also said " My core skill is UX developing in a direction of front-end. Im very interested in Physical Web, IoT and Information Technologies. I was Growth Hacker of two startups IoRicreo. On which I wrote also a book. About making, and Veicolo. A bicycle service for the city of Genoa. For more than 5 years. Profile or my YouTube channel." The meta header had francesco di biaso as the first search term. This keyword is followed by francesco dibiaso, genova, and design which isn't as important as francesco di biaso. The other words they used was interaction. arduino is included but might not be seen by search crawlers.